ENODA Expands Senior Leadership Team with Key Hires
- Malcolm Keys joins from Boldyn Networks
- Adeodato Pinto joins from Efacec Group
- Assuming the positions of Chief Commercial Officer and General Counsel, UK & Europe, respectively
- ENODA commences at scale commercial expansion
Edinburgh, 18 June 2025 – ENODA, a UK based company delivering leading edge innovation in energy technology, is delighted to announce recent hires to its senior leadership team.
Malcolm Keys joins as Chief Commercial Officer, responsible for defining and executing ENODA’s commercial strategy. Malcolm will lead the commercialisation of ENODA’s innovations, and will collaborate closely with the Chief Technology and Chief Revenue offices. He will play a pivotal role in driving the company’s growth through strategic partnerships and market expansion. Prior to joining ENODA, Malcolm was Group Business Development Director at Boldyn Networks. He led the company’s European market expansion, forging influential relationships with government entities and securing landmark deals – including a £2.2bn contract with Transport for London and a large-scale deployment of telecoms infrastructure in the City of Rome.
Malcolm Keys commented: “I’m delighted to join ENODA to drive a real impact in the transition to a sustainable energy future. I look forward to working with our exceptional team to bring ENODA’s groundbreaking solutions to market and help transform the way energy systems operate for generations to come”.
Adeodato Pinto joins as General Counsel, UK and Europe, responsible for advising the company, offering legal counsel on various business matters, including commercial contract negotiation, corporate governance, and risk management. Prior to joining ENODA, Adeodato held the positions of General Counsel and Secretary of the Company at the Efacec Group - the largest Portuguese solutions provider for the electrical and electromechanical sector. Adeodato has joined ENODA, confident in its vision and potential to drive meaningful change in energy systems.
Adeodato Pinto commented: “I’m thrilled to join ENODA at such a pivotal moment in its growth. As General Counsel, I look forward to partnering with the team to navigate the legal landscape, mitigate risks, and ensure that we continue to innovate and scale sustainably. Together, we will focus on building a strong foundation for the company’s future and preparing for the exciting journey towards a new paradigm of the energy infrastructure.”
The Enoda PRIME® Exchanger is a first-of-a-kind dynamic power flow hardware designed to maintain “on-target” frequency and voltage, increasing grid efficiency and capacity for distributed energy sources like renewables and EVs. Enoda ENSEMBLE™ is ENODA’s aggregation and transactive platform that can co-ordinate fleets of Prime Exchangers in real time, functioning as a networked “operating system” for the electrical grid.